L’Artisan Parfumeur

Perfumer and chemist Jean Laporte founded the brand in 1976. He wanted to create fragrances that were different from everyone else’s. To realise his vision, he called on the best of the best — Michel Almarac, Jean-Claude Ellene, Olivia Giacobetti, Bertrand Duchaufour — and gave them complete freedom, unlike the big mass-market perfume manufacturers. The landmark fragrance, and according to many insiders the first niche fragrance from L’Artisan Parfumeur, was Mûre et Musc — a blend of blackberry and musk, which at the time came in a bottle shaped like a purple berry. Now, the familiar hexagonal bottles are filled with restrained, carefully thought-out and always interesting compositions.

In 2008, under the leadership of Duchaufour, the haute couture collection Mon Numero was launched: the fragrances were produced in single copies. This was yet another L’Artisan Parfumeur innovation. Later, eight of them were reissued in limited editions, much to the delight of fans.